How to Find Purchase Intent Keywords (With Real Examples)

TL;DR Summary: Focus on targeting purchase intent keywords to attract visitors who are ready to take action, rather than just browsing. These keywords signal readiness to buy, sign up, or hire. Purchase intent keywords are specific, useful, and often low competition. In the current SEO landscape where AI is becoming more prevalent, top-of-funnel content is decreasing in effectiveness. Instead, actionable product pages and real recommendations are gaining importance. To find purchase intent keywords, start with what you offer, add buyer signals, use Google autocomplete, check related searches, and utilize keyword tools. Build short, focused pages around these keywords to provide solutions and drive conversions. Avoid fluffy content and focus on delivering quick, valuable information. The goal is to attract fewer but more targeted visitors for better results and ROI.

You don’t need more traffic. You need the right traffic. That’s what purchase intent keywords are for—they bring people who are already halfway to pulling out their wallets.

What Are Purchase Intent Keywords?

These are search terms that signal someone is ready to act. They’re past the “just looking” phase and into the “I’m about to buy, sign up, or hire” stage. Instead of researching options, they’re searching with purpose.

Examples:

streaming tv with live sports under $60
crm software for real estate teams
best tree removal near me with free estimate
maternity leggings with back support

These aren’t broad or generic—they’re specific, useful, and often low competition. That’s why they work.

Why They Matter (More Than You Think)

Let’s say you rank for a high-volume keyword like “best email marketing tools.” Sounds great. But most people searching that are still comparing, learning, or just curious. That’s top-of-funnel traffic.

Compare that to “email tool with landing pages and sms” — now you’re targeting someone who knows what they want. That kind of visitor is way more likely to convert.

Why the Old Way of SEO Is Dying (Thanks to AI)

I’ve seen this concept mentioned other places with different names like “compact keywords.” With AI taking over the educational part of research (killing SEO to a large extent), traffic to your website is going down. But, if you’re selling something, then you want to focus on keywords with purchase intent – that is where you can still score… big time!

Search has changed, and SEO (search engine optimization) with it. People use Google’s AI results to learn things now – along with asking ChatGPT, Perplexity, or another AI to explain things in plain English. That means top-of-funnel content—“what is,” “how does,” “why should”—gets less traffic now. Yeah, it’s gone.

And even when someone does land on a website, it’s usually because they’re closer to making a decision. They already know the basics. They’re just looking for a specific solution they can say yes to.

That’s why purchase intent keywords work better than ever. AI is replacing blog posts that introduce topics—but it can’t replace actionable product pages or real recommendations backed by trust. That’s your edge.

How to Find Purchase Intent Keywords

Start with what you sell or promote – Is it streaming, software, services, or physical products?
Add buyer signals – Words like “best,” “affordable,” “under $X,” “for [specific use],” or brand comparisons.
Use Google’s autocomplete – Type in a few seed phrases and look at what people are searching.
Check ‘People Also Ask’ and related searches – These often reveal hidden gems.
Use a keyword tool – Tools like Moz, Ahrefs, or even free ones like Ubersuggest can help you check difficulty.

You’re not looking for the biggest numbers—you’re looking for signs of action.

What to Do With Them

Once you’ve got a solid keyword, build a short, focused page around it. Something in the 400–600 word range works great. Answer the question or solve the problem, then offer a solution—your product, service, or affiliate link. Do not drone on with fluff. That’s not needed.

Example: We built a page around “live tv streaming under $60” and featured CUE Broadcast. It ranks. It converts. It didn’t take 3,000 words or backlinks. Just clarity and intent.

Real Examples by Category

Local Services

affordable tree trimming near me
emergency plumber in fitchburg wi
roof repair same day quote

Affiliate Marketing

streaming tv with sports for $2 a day
crm with email and calendar
cheap youtube tv alternative

Physical Products

non-slip dog bowls for hardwood floors
bluetooth shower speaker waterproof
portable heater with auto shutoff

A Note About Fluffy Content

I’ve bought courses online as I like to learn. I bought just one this year, and it turns out I could have just asked AI what the course was about and I would have learned most of what the course had. Anyway, I saw another course recently, and the course creator must have thought he was providing tons of value by making 10 hours of training. Ten hours? Forge that! Who wants to be stuck in training? That’s the wrong move.

If you’re like me, and I know I am, then you like things boiled down. You like quick answers. Get it, and go on. Sure, some things I like to sit and learn about, but if I have a problem, I am looking for a quick answer with no fluff. I don’t even want to have to sit through a video unless I know that video will, absolutely be beneficial.

Final Thoughts: Focus Beats Volume

You don’t need 10,000 visits a month. You don’t need long articles. You don’t need fluff. You need 10 people a day who are ready to act. That’s what purchase intent keywords bring you. Less effort. Faster results. Better ROI.

Try it. Write one post targeting a high-intent keyword in your niche. Watch what happens.

Check out my “List of Buyer Intent Keywords” article next.

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