Business

Marketing’s focus on attention over clicks, the impact of last-click attribution, and the importance of broad targeting in a privacy-limited world are discussed, emphasizing the significance of impressions, awareness, and action in building brand demand and sales. Tracking daily impressions, optimizing budget towards effective campaigns, and conducting geo holdout tests are recommended strategies for efficient brand building. The article also provides insights on audience targeting, channel selection, and the use of analytics tools like GA4 and GTM to enhance marketing effectiveness.

Not legal advice—just practical, owner-to-owner guidance so you don’t sign something you’ll regret. If you’re a business owner, speed is tempting: scan, sign, move on. The problem is that the fine print is the deal. Logos don’t protect you—paper does. Before you commit to a vendor, partner, freelancer, or platform, slow down and make sure…

Using a Gmail address for business email can harm credibility. Learn why it’s important to use a custom domain, how to set it up, and common mistakes to avoid.

Discover low-friction ways for brick-and-mortar businesses to build first-party audiences, including strategies like guest Wi-Fi login pages, QR codes, digital receipts, loyalty programs, SMS posters, NFC coasters, and post-visit reviews.

Most businesses don’t struggle because the product is bad. They struggle because the messaging is about them, not the buyer. If you want more people to say “yes,” your offer has to pass three quick tests in your customer’s mind: it has to make sense, feel like a good deal, and be easy to act…

Learn how to create clickable Venmo payment links for websites and forms using a free tool, avoiding QR codes and enabling easy donations via Venmo on WordPress.

We’ve all been there—tempted by the client who says, “I don’t have much of a budget, but it should be a quick job.” Fast forward a few weeks, and you’re buried under revision requests, midnight texts, and soul-sucking scope creep. Charging less might seem like a good way to get more clients, but it often…

Learn about the top features to include in apartments or condos, such as indoor mailboxes, shared amenities, heated underground parking, designated trailer parking, quiet stairways, in-unit washer and dryer, and more to enhance livability and desirability for tenants or owners.