email-marketing

If you have a website, you need an email list. You should have this on day 1 of owning a website because you can start getting email addresses on your list and you can contact everyone on your list any time you want. You can have them come back to your website for an article or ask them to do something – like buy something from you.

Get a Service

stamp-emailYou do not want to run your list yourself on your own server. You will run into all kinds of problems. Years and years ago, it was possible but now that spammers have taken over email, you need to do things the right way to make sure your email gets delivered to your list. To make sure that happens, you need to sign up with a service that will do this for you.

I’ve tried a bunch of email list services in the past. I’ve been on AWeber, MailChimp, Constant Contact, Robly, iContact and I’ve even tried to host it myself a few times. The best service I’ve found so far and the one I’m currently with is GetResponse. They are great.

With GetResponse you can set up your opt-in list, send autoresponders, set up forms and lots more. The service is reasonably priced and there are lots of plugins and software that have integration with GetResponse.

So the first thing to do is sign up with GetResponse and then come back here for the videos that explain how to set up your account, you list and get an email sign up form on your website.

Set Up Your First List

The first thing to do is set up a list so that you can add people to it and so the form on your website has something to connect to. These two videos explain how to do that:

Good! You should have a list set up now and a form set up.

Next, since most people use WordPress now, here’s how to integrate (connect) your website and your list:

And now you know how to put a form on a page of your website or as a widget on the sidebar of your website.

Create an Autoresponder

Next, set up an autoresponder. This will be a “Time Based” event in GetResponse. Your autoresponder thanks the person for signing up and it will also contain a link to the file that you promised them. The file is a PDF or some kind of report you’ve put together in exchange for their email address.

The file you’re delivering needs to be on your website so that it’s accessible to everyone. To get the file on your website, (in WordPress) simply go to:

Media > Add New

Then select the file from your computer and upload it.

After you upload it, there will be an “Edit” link – click that link.

On the right side of the page, you’ll see: “File URL:” listed with a box under it. Select everything in that box and copy it. This is the URL (address) to the file:

file-link-wordpress

Next, go ahead and set up your autoresponder in GetResponse. I like to do a plain text message and not use any fancy template – just to make sure the email shows up correctly and that there are no problems.

Here’s a video to follow:

Test Your List

I like to always test any list I set up to make sure it works. I’ll sign myself up on it and then see if everything works like it should. I should be able to sign up on the list and then see the email with the link to my file show up.

If it doesn’t work, go through the steps again to make sure you did everything correctly. My first time doing this (a long time ago), I remember it didn’t work, so if that happens, don’t get mad but go through it again. If it still doesn’t work, you can reach out to the support staff at GetResponse for help. I’ve used their help before and they’re good.

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