I found these videos and just had to share them. They’re about lead magnets!
Basically, every business out there should have a lead magnet to grow their email list. A lead magnet is something of value people can get by giving you their email address. That email address gets put on your list, that hosted with a service like GetResponse, for example (the one I use).
You then get to send out emails to that list whenever you want. Those emails shouldn’t all be offers – no way! They should be emails with more good info for them and then once in a while, send them an offer. Most Internet Marketers get this wrong.
But the question is, what should my lead magnet be?
How to Create a Lead Magnet
- Research what is working at https://app.buzzsumo.com/research/content
- Have a compelling headline – brainstorm as many as you can
- Decide on a format: PDF, audio, video, or 5-day lesson (use an email autoresponder)
- Produce the lead magnet
To make the headline compelling, here are some ideas:
- “How to” articles
- Top 10 Lists (listicles) – they can be 10, 12, 17, 30… whatever, just more (better) than what might already be out there
- Templates (this is huge right now – think “done for you”)
- Resource lists
And then these videos also have great ideas. More good news is, they’re easy to make. They don’t have to be 30 pages because… who wants to read 30 pages? Yuck!
Need Help With Article Headlines?
I wrote a book on how to make headlines compelling. This works for email subject lines, too. Get instant help getting people to actually click through to your website on search results and into the emails you send out.
You’re doing the same amount of work to the same audience but with a better conversion rate because you’re doing it better than before. A little coaching and training is all you need to get more clicks!
You can get this book for FREE actually, just join my email list and I’ll send it to you instantly!
Hopefully these videos and tools help you. Just remember to provide massive value. Your first offer to people needs to be absolutely free with no cost to them so you can start communicating with them.
If you want to learn how to take this a step further, then learn how to create your own product you can sell online.
What Do You Think?
Leave comments below about what you think of these videos and if you have any more ideas for lead magnets.