I found these videos and just had to share them. They’re about lead magnets!
Basically, every business out there should have a lead magnet to grow their email list. A lead magnet is something of value people can get by giving you their email address. That email address gets put on your list, that hosted with a service like GetResponse, for example (the one I use).
You then get to send out emails to that list whenever you want. Those emails shouldn’t all be offers – no way! They should be emails with more good info for them and then once in a while, send them an offer. Most Internet Marketers get this wrong.
But the question is, what should my lead magnet be?
How to Create a Lead Magnet
- Research what is working at https://app.buzzsumo.com/research/content
- Decide on what kind of content will be produced:
- Report / PDF / e-Book
- Top 10 List
- Resource List
- Guide / How-to Manual / Tutorial
- Web Application / Tool
- Have a compelling headline – brainstorm as many as you can
- Decide on a format: PDF, audio, video, or 5-day lesson via email (use an email autoresponder)
- Produce the lead magnet
- Get a very attractive cover created (SUPER important!)
Keep Them Short!
The good news is, lead magnets are easy to make because they don’t have to be 30 pages because… who wants to read 30 pages? Yuck!
Get right to the point and distill it down to the essentials. Don’t go on and on, trying to fill pages. Be direct. Use bulleted lists, headings, and sub-headings. Bold the important things.
Provide High Value!
This is the first impression people have of your business, so deliver high value with your lead magnet. You’re setting the stage (expectations) of what your audience will get from you, so make it really, really good – more than they would expect.
These videos also have great ideas:
CREATE A LEAD MAGNET IN ABOUT 1 HOUR!
This simple, easy-to-follow course will get you cranking out lead magnets in an hour.
You get step-by-step training to walk you through how to have them completely done in no time while keeping the quality and value high.
If you’re being held back by the thought of having to create books, courses, products, or downloads, then skip all that and finally learn how the experts do it.
Hopefully these videos and tools help you. Just remember to provide massive value. Your first offer to people needs to be absolutely free with no cost to them so you can start communicating with them.
What Do You Think?
Leave comments below about what you think of these videos and if you have any more ideas for lead magnets.